Lance Turner |
Everything in its right place. More fully formed thoughts on media, politics and Web at LanceTurner.com. |
In case you’ve never heard of an iPhone or used the internet until today, Flipboard for iPhone is out and it’s fantastic. The wait was well worth it, as the team nailed the feature set and a ton of fantastic bits of polish throughout.
Even the launch screen is great, with subtle animation creating interest and drawing your eye to how to get started. My screenshots don’t do it much justice: the woman is actually moving the binoculars, and the bottom of the page occasionally flips up like a flag in a gentle breeze to reveal startup and login options. Once you answer its call, you are instantly taught how flipping through pages works in Flipboard for iPhone—vertically, instead of horizontally like on the iPad.
I find it both astounding and depressing that an app of such high quality is being given away for free by a new startup (which is making money through content deals), when apps from traditional publishers are so mind-numbingly terrible.
